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FOLKLORE

Premier Marine needed a website experience that mirrored their premium brand and demonstrated the infinite possibilities for customization.

My role in the Premier Marine Website project was to partner with the client directly during the brand development and lead the FOLKLORE teams throughout the Strategy, UX, Visual Design and Development phases.

More than just a partner, Folklore was an extension of the Premier team.

– Erin Streit, Director of Marketing at Premier Pontoons

Services

Creative Direction
User Strategy
Customer Experience
User Experience
Visual Design

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CHALLENGE

Build a brand new media vault and a 3D boat builder experience from the ground up that exemplifies a premium brand look and feel.
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Strategy

The website needed to reflect the premium quality of the pontoons themselves. The demographic of Premier customers leaned older, which was a major consideration in making the UX and design especially intuitive
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Solution

Folklore created an immersive, dynamic digital experience that brought together the website, the boat builder and the media vault with a seamless user experience throughout. Built mobile-first, the website provides a luxury experience that lives up to the quality Premier Marine is known for.
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