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FOLKLORE

From the website to marketing, FOLKLORE has been working with Polaris Adventures to bring their brand to market and continue evolving it as the company grows.

My role was to lead the creative partner relationship while ensuring that Polaris Adventures and FOLKLORE was acheiving all goals at the highest level. My responsibilities was to guide the teams and colleagues through all phases of the creative process including: Branding, Content Creation and Customer Experience while overseeing all facets of Product Design (UX, UI, UXR) and maintain a consistently high bar of quality.

When we set out to create Polaris Adventures, we had one goal in mind – to bring powersports to the next generation of outdoor adventurers.

– Gray R, Polaris Adventures Director

Services

Website
Branding
Marketing

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Website

With inspiration in every detail, FOLKLORE created a site that allowed outfitters to showcase their unique experience while building Polaris Adventures as a go-to destination for adventure inspiration.

Role

Creative Direction
Brand Strategy
Content Strategy
User Experience
Visual Design Systems
User Interaction Design
Development QA
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Paul truly excels in understanding and capturing the brand's essence. His ability to translate conceptual ideas into visually compelling representations showcased his creativity and attention to detail, which is unmatched. His communication was a standout strength, with a proactive approach to feedback and a commitment to exceeding expectations. His professionalism, reliability and innovative ideas make him a highly recommended asset for any organization seeking top-tier branding expertise.

– Amber W., Sr. Marketing Manager Polaris Inc.

branding & Marketing

Building off the fact that people had cabin-fever and wanted a safe option for adventure, FOLKLORE created the "Keep on Adventuring" and “You Belong Out Here” Campaigns. A multi-channel integrated campaign series, including in-store and on-vehicle signage, gave Outfitters the opportunity to showcase how they naturally offer social-distancing experiences while inspiring people to explore the outdoors.

Creative Direction
Content and Social Strategy
Visual Design
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