APX Hockey
Strategy + UX + Design + Development
WE ARE APX HOCKEY
Achieve Greatness
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At APX Hockey, their mission is to develop the athlete, the player and the person. APX Hockey’s team is invested in every athlete’s overall development through their unique combination of skill development, strength, conditioning and leadership training.
My role in the Premier Marine Website project was to partner with the client directly during the brand development and lead the FOLKLORE teams throughout the Strategy, UX, Visual Design and Development phases.
More than just a partner, Folklore was an extension of the Premier team.
– Erin Streit, Director of Marketing at Premier Pontoons
Services
User Strategy
User Experience
Interaction Design
Development
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CHALLENGE
Build a brand new media vault and a 3D boat builder experience from the ground up that exemplifies a premium brand look and feel.
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Strategy
The website needed to reflect the premium quality of the pontoons themselves. The demographic of Premier customers leaned older, which was a major consideration in making the UX and design especially intuitive
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Solution
Folklore created an immersive, dynamic digital experience that brought together the website, the boat builder and the media vault with a seamless user experience throughout. Built mobile-first, the website provides a luxury experience that lives up to the quality Premier Marine is known for.
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Outcome
An industry-leading digital experience that creates lasting impact for the Premier team and their dealer network.
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Premier Marine Website Boast Builder