BLK SMG 1
Branding + Design + Development
It’s more than a bike, it’s freedom and self-expression. The Old and new. The road and the wind. There’s a desire not to be different, but to be better.
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The motorcycle market is a combination of nostalgia and self expression. There’s an opportunity to evolve by combining developing technology, design and quality products.
Observation
Most consider riding a motorcycle to be highly dangerous primarily due to other drivers of vehicles not observing a motorcycle rider. Also the current market consist of outdated products and hardware that isn’t current to the other industries. It consist of a variety of analog gauges and cameras that are not integrated with the motorcycle. Most are expensive and complicated. There’s also a multitude of products to display odometer, speedometer, tachometer, gearshift, clock, temperature, oil, fuel, turn signals, high beam and to record video.
Solution
An integrated smart gauge that combines current predictive technology and intuitive user interaction. Simplifying the array of indicators that most motorcycle riders are purchasing. This product would solve the need for outdated and clunky products cluttering up most bikes. It would be an all in one device that visually integrates with the motorcycle aesthetics while improving safety.
SERVICES
Brand Strategy
User Research
User Persona
User Experience
Content Strategy
UI Design
Design Systems
Product Design
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FEATURES
Camera-Based Collision Avoidance Systems
Custom Interface Options
Video Integration
Speedometer
Tachometer
Odometer
Trip Meter
GPS NavigationFuel Level & Fuel Station Indicator
Oil Indicator
Battery Indicator
On-Board Voltage
Weather
Clock / Timekeeping
Gearshift
High Beam / Turn Signals
Aluminum Housing
Navigational Outer Ring
Thumb Control Operation
